About me

I’ve worked internationally in the field of animal protection, education and veganism since 1999. I founded and led the UK political party Animals Count from 2006 to 2010 (now called the Animal Welfare Party). I was CEO of The Vegan Society from 2011 to 2016 and of SAFE For Animals in NZ. I joined ProVeg International’s Executive Team in April 2018 and I became Vice President in May 2020. I am responsible for overall strategy and operations, and I support the ProVeg operations in South Africa, Spain, UK, Netherlands, Poland, Czechia, the US, and China. I also oversee ProVeg Communications, EU policy and advocacy, expansion, and the international grants programme.

My Goals

I’ve been fortunate to have amassed a wealth of experience, managing medium to large sized charities in the animal protection and plant-based food sectors, over the last decade. My MSc in Applied Animal Behaviour and Animal Welfare has given me advanced knowledge of animal welfare issues. I now aim to use my knowledge, experience and skills to help bring about a better world for all living creatures.


What I Do

I’m regularly interviewed by the media concerning the plant-based food sector and related issues. I greatly enjoy sharing my knowledge with the wider audiences who are increasingly interested in these topics. In my limited spare time, I enjoy running, hiking, dancing and travelling.

My Philosophy

Success is not built on luck. Organisational and mission success depends on many things, notably:

  • Sound strategic planning
  • Mission commitment, with resultant work ethic and dedication
  • Professionalism, including reliability
  • Strong communication and interpersonal skills
  • Encouragement, mentorship and positivity