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Jasmijn de Boo

MSc, DipEd

Working for a better world
for animals, people and our planet

Latest Blog

The Rise of Water

Throughout human history we have had an ambiguous relationship with water; we treasure it and our lives depend on it. We have traveled oceans and seas to reach destinations. We have harnessed tidal power using underwater turbines that generate electricity, and we need fresh water for our food systems. Yet it has also threatened us in many ways.


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We can reach great places, if we work together!




My skills

My skillset is very broad, and internationally based. It includes strategic development, organisational and financial planning, policy development, human resources, general management and communications. I also have advanced knowledge of the rapidly-developing plant-based food sector, and of animal welfare issues.


“Jasmijn’s strategic development dramatically increased our media presence, outputs and income generation, and helped us to substantially grow the organisation.”
Previous Board Chair, The Vegan Society